MINDSET
Forge the mental toughness to push through anything, in the gym and beyond.
Curriculum delivered to your inbox every other week.
Many teens have the physical ability to grow but lack the confidence, discipline, and mental toughness to stay consistent. They get discouraged when progress feels slow, distracted by life’s challenges, or unsure of how to push through discomfort. Parents know their teens need more than muscles — they need life skills that carry into school, sports, and their future.
In the gym, your body grows. In your mind, your future is built. Through our exclusive Hercules Mindset Curriculum, you’ll develop the mental toughness, discipline, and presence that separate leaders from followers. Every month, you’ll get actionable mindset lessons — based on the Legendary Labors of Hercules — designed to build confidence, sharpen focus, and strengthen your ability to push through challenges in training and in life. These aren’t motivational quotes; they’re real tools that forge strong men.
Mindset is the glue that holds your transformation together. Teens who once doubted themselves now walk into any room with presence. They tackle workouts — and life — with confidence and direction. Parents see their sons take on challenges, set goals, and stay locked in until they’re met. This isn’t just about the gym; it’s about shaping the kind of man you become.
43%
Increase in sales
30+
Retail partnerships
5x
Audience growth
“
The difference in how people treat me now is huge. I've put on size. I'm stronger than ever, and my confidence shows. Classmates, coaches even stangers have noticed. It's more than a physical change—it's how I show up in every part of my life.
Colton Umbawe
17 Years Old
